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The Den | Beauty Salon Baldock

The Den was established in July 2012 when due to a change in personal circumstances Lora went from having a home salon to needing a space to continue her work as a beautician.  After making 100’s of enquiries around Baldock, The Arena came up trumps & the vacant unused storage block that was originally built as the ticket office for the footy matches, became the new Beauty Den!

Fast forward over a decade and The Den has undergone many renovations & recently a refurb/rebrand to reflect its growth.  

Its gone from Lora solo, to now Lora, Evie, Ali, Sarah, Lisa, Sue & Jodie.

The only focus Lora has ever had, is for The Den to offer a personable & friendly service that makes all people feel welcome, all judgement & gossip is left at the door & everyone that visits, leaves us feeling good about themselves & confident to face the world as their true self.

To this day, everyone that comes through our door is like family, we have built an amazing space, that albeit small like a little Den, it is a community built on love, understanding & trust.  On top of the excellent treatments and services available, we are a team that is approachable and dedicated to the experience we provide our clients.

The recent rebrand to The Den in January 2020 birthed a new symbolic logo, it is adapted from Viking translations and the meaning of that logo is this;

I am a warrior, I am free, I am worthy of love.

Interestingly this rebrand came before the arrival of Covid.  At the time I didn’t know how poignant that symbol & its meaning would be!! 


The Den is a happy place & I hope it can continue to be a happy place for all those that come through the door.

Thank you for visiting & joining our community, you can learn more about all of us & what goes on by browsing through our website & we welcome you to subscribe to our newsletter by leaving your email below.

Much Love

Lora xx

About us

I am a warrior, I am free, I am worthy of love.

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Location & Opening Times

Based at The Arena, Norton Road, Baldock, Herts.

LOTS OF FREE PARKING (use SG7 5AW for sat nav)

Only 5-7 mins walk from Baldock Train Station

Monday        10am - 10pm

Tuesday        10am - 10pm

Wednesday  10am - 10pm

Thursday      10am - 10pm

Friday            10am - 9pm

Saturday       10am - 7pm

Sunday          10am - 4pm

The Den | Beauty Salon Baldock
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